What is Financial Analysis?

cfonetwork • September 25, 2021
A group of people are sitting around a table looking at financial graphs

Proper financial analysis for business is essential. Otherwise, you run the risk of encountering a large handful of different complications. In some cases, you may even find yourself  facing legal issues.

After all, the money at your business is its lifeblood. Not having enough at the right time is a scenario that you want to avoid at all costs.

The good news is that it’s not as difficult to understand as you might anticipate. Let’s take a look at everything you need to know.

So, What Exactly Is It?

As the name suggests, financial analysis is the process of establishing financial policies, evaluating trends, and identifying key investments your business could make.

This means that it pertains to creating and managing budgets, spending, revenue, and other financial nuances. Its main purpose is to determine whether or not a company has financial stability.

What Are the Different Types?

Interestingly, many people are unaware of the fact that there are two primary types of financial analysis. This means that you can use the most relevant one for your situation in order to achieve the most accurate results.

Let’s take a closer look at both.

Technical Analysis

This type of  financial analysis  uses financial market statistics in order to determine the future performance of certain investments.

Although this does not pertain to the company directly from the owner’s point of view, it’s important to know for businesses that are looking to make investments of their own.

However, technical analysis is used by others in order to determine whether or not a business is worth investing in. This means that companies that are  looking for funding  will have a better chance if they excel in this area.

Fundamental Analysis

Fundamental financial analysis takes a closer look at a company’s financial statements. This often involves taking the organization’s income, balance sheet, etc. into consideration in order to determine value.

When implemented correctly, fundamental analysis can help owners and stakeholders figure out the best direction for the company to take.

This makes it a powerful tool that businesses of all sizes can use.

How Can I Implement It at My Business?

In many companies, the chief financial officer (CFO) is responsible for organizing this type of analysis. However, that every business has the financial resources to employ someone like this.

It’s important to note that entrepreneurs can outsource this role to a professional. This allows them to take advantage of all of the benefits that an in-house CFO is able to provide without the ongoing expenses.

Keep this in mind moving forward so that you can make the decision best for your business.

Financial Analysis Is Crucial

So, you should always prioritize your financial analysis obligations. This will help ensure that your company is on the right track and that you are able to meet your objectives.

Want to learn more about what we have to offer? Feel free to  get in touch with us  today and see how we can help.

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